Super Relax

by Hiromix

February 21 - February 28, 2025

We are delighted to present Super Relax, a solo show by Hiromix at SOOT. This exhibition will feature a new collection of photographic works and seven paintings—mediums she has been focusing on in recent years. The venue, Renko Floral Studio, is run by Renko, a Los Angeles-based florist and artist. Special floral works created by Renko for this exhibition will adorn the space. We are excited to showcase the latest works of Hiromix, a photographer who played a pivotal role in shaping the landscape of female photography in the 1990s. One of the beautiful aspects of time is when things come full circle and when the opportunity for youth to encounter genuine works of a previous era. Girls who were teenagers in the 1990s are now fully grown adults. Reencountering the past can be a signicant reunion—a chance to rediscover the essence and reflect on what shaped you. Perhaps, to understand how far we’ve come, we can trace back to where we started. To the girls who were a little melancholic back then, sparkling with the unknowing—this exhibition is dedicated to you. Super Relax♡ Floral installation by Ren MacDonald-Balasia (renko) Curated by Hiroko Maruyama (SOOT) Camera Support by Canon Marketing Japan Inc. Prints by Bjarne Bare / dayoneprint.com

Artist Profile

Hiromix

Hiromix was born and is based in Tokyo. While in high school, Hiromix participated as a model in a photoshoot by Nobuyoshi Araki, where she met Takashi Homma, who was working as Araki’s assistant at the time. As she began showing Homma her photographs, he encouraged her to submit them to the New Cosmos of Photography competition. Upon graduating from high school, she entered the competition and won the Excellence Award in 1995. In the same year, she became the youngest-ever recipient of the Grand Prize, bringing her into the spotlight. Hiromix, who gained cult-like popularity as a pioneer of the girly photo boom in the 1990s, appeared as herself in Sofia Coppola’s Film Lost in Translation. Her fashion and style made her a cultural icon of the era. It is said that the act of taking sel!es, now commonplace, was a form of expression pioneered by Hiromix in the 1990s. Her debut work, Girls Blue, is part of the permanent collection at the Tate Modern. She also photographed the 2025 Dior global campaign.